John co-owned Hemlock Printers, where 36-year-old Rob and his 34-year-old brother Ed cut their teeth in the business, doing odd jobs as teenagers.

When John died in 1997, Rob and Ed decided to go out on their own as printing brokers, facilitating print jobs for clients without actually doing any printing themselves.

They kept their inherited shares of Hemlock Printers in the trust that owns that company. But they made enough money as print brokers to buy their first press in 1998 and Generation Printing was born.

The brothers outgrew their 4,000-square-foot location near Pender Street and Clark Drive in mid-2000.

They moved to 11,000 square feet at Ontario and West 3rd, where they have since expanded twice. They now lease 21,000 square feet.

In addition to managing Generation's sales and administration, Rob also accounts for more than one-quarter of Generation's total sales.

And his competitors are all old in comparison. He believes no one younger than him or his brother owns a larger printing company in Vancouver.

Profession you would like to try: Home renovator

Where do you feel most comfortable? Running in the UBC endowment lands or near my home in South Granville

Favourite movie: Blade with Wesley Snipes

Currently reading: Whale Hunt in the Desert: The Secret Las Vegas of Casino Superhost Steve Cyr by Deke Castleman

Toughest decision: Which type of car to buy

Car: Mercedes CLK 430 Cab

Would most like to meet: Donald Trump

Birthplace: New Westminster

Last CD bought: Can't remember

Education: BCIT, 2 diplomas: Marketing International Trade and Marketing Professional Sales

What's left to do: Retire from this business by 45