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Katie Dunsworth-ReiachFounder and principle, Spark PR & PublicityAge: 27 Katie Dunsworth-Reiach is a journalist by trade, but her desire to stay in Vancouver led her to pursue another type of media. “It kind of came down to a dollars-and-cents thing, and I wanted to stay in Vancouver so I took a marketing-assistance job,” said Dunsworth-Reiach. She graduated from the British Columbia Institute of Technology’s broadcast-journalism program in 2002, but found a job at 1-800-GOT-JUNK?, where she was introduced to public relations – a career for which she developed a passion. When Dunsworth-Reiach arrived at the junk-removal company she was one of the first people to start publicizing it and went on to run its public-relations department, where she oversaw six employees. “They’re a really great company in that they’re great at recognizing young ambition and rewarding that,” she said. In 2007, she led her team to win a Stevie Award for best corporate communications team, and that same year founded Spark PR & Publicity. Spark’s 2008 revenue totalled more than $183,000. Also in 2007, Dunsworth-Reiach co-founded her second company, the Smart Cookies. “It was me and four friends who were just not great with money, and we decided that instead of starting a book club we would start a money club,” she explained. Inspired by an episode of the Oprah Winfrey Show, the company founders managed to pay off $50,000 of their own debt within a year and have been mentoring women about money ever since. Since then, the Smart Cookies has published a book and signed a two-year deal for a TV series with W Network, and the founders have appeared on Oprah. Through it all, though, Dunsworth-Reiach said she measures her success not by her wallet but by her watch. “Success in my eyes is having the time to travel and be with my family and friends.” • Birthplace: Nanaimo Where do you live now: Vancouver Highest level of education: Diploma in broadcast journalism from BCIT Car or chosen mode of transport: By foot or public transit Currently reading: 740 Park: The Story of the World’s Richest Apartment Building by Michael Gross and Tribes: We Need You to Lead Us by Seth Godin Last CD bought or music downloaded: Kid Cudi, MGMT and David Guetta Favourite movie: Breakfast at Tiffany’s Favourite local restaurant: Raw Canvas Person you would most like to meet (living or deceased): Audrey Hepburn, Barack Obama and Ellen DeGeneres Profession you would most like to try: Interior, fashion or accessory designer Mentor: Judy Brooks Most memorable career milestone or event: Being on Oprah Toughest business or professional decision: Choosing business partners What’s left to do: Speak another language, drive a race car, have a family, cook a turkey dinner, own a cottage … the list is endless! This article from Business in Vancouver December 29, 2009-January 4, 2010; issue 1053 Business in Vancouver (www.biv.com) has been publishing in-depth local business news, analysis and commentary since 1989. The newspaper also produces a weekly ranked list of the biggest companies and players in a wide range of B.C. industries and commercial sectors, monthly features and industry-focused sections that arm its subscribers with a complete package of local business intelligence each week. |
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