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Irene Jeremic

CIO, Stork Craft Manufacturing Inc.


Age: 38

About five years ago, Irene Jeremic was approached by Stork Craft Manufacturing, a local 1,500-employee company, to perform an IT makeover of the entire corporation and establish business solutions for advanced commerce.

In response to emerging low-cost labour markets in Asia, the company took manufacturing offshore, but still could not compete having relied on obsolete business solutions, manual procedures and inefficient workflow.

Jeremic accepted the challenge as Stork Craft’s chief information officer and head of e-commerce, IT and sales services, leading her teams through e-commerce growth from 5% to 50% of the corporate business and establishing the first Internet channel for Wal-Mart and Stork Craft in Canada.

Now also a corporate executive adviser at Stork Craft, which makes and distributes baby furniture, Jeremic is helping steer the company through a major product-recall crisis.

In 2005, Jeremic first performed a comprehensive business-process evaluation and initiated an organization-wide cultural change that transformed vital parts of the business. In the same year, she designed an award-winning business infrastructure that hosted new Internet solutions before engineering a new e-commerce model that shortened delivery time to two to three days from from three to four weeks.

The model rekindled an e-commerce partnership with Toys “R” Us in the U.S. and set a framework for unlimited business growth. With her teams, Jeremic integrated e-commerce with the largest North American retail chains: Wal-Mart, Amazon, Target, Sears, Costco, United Consumer Club and others.

With a background in engineering and a computer science degree from Simon Fraser University, Jeremic completed her MBA at Athabasca University.

Before joining Stork Craft, Jeremic was vice-president for business and customer relations at eLearningSolutions, a spinoff company of SFU.

Her secret to success, she says, is quickly creating a vision.

“I immediately start executing it. Then I keep working until done – not until the clock says it’s time to go home.” •


Birthplace: Europe

Where do you live now: Vancouver

Highest level of education: Master of business administration from Athabasca University

Car or chosen mode of transport: Lincoln

Currently reading: The Post-American World by Fareed Zakaria

Last CD bought or music downloaded: Walk On By by Diana Krall

Favourite movie: The Pursuit of Happiness

Favourite local restaurant: Goldfish

Person you would most like to meet (living or deceased): Warren Buffet

Profession you would most like to try: District attorney

Mentor: Joseph Segal

Most memorable career milestone or event: The first Internet sales channel for both Wal-Mart and Stork Craft in Canada. Before 2008, Wal-Mart Canada shoppers could not purchase this furniture online and waited for four weeks on their Stork Craft catalogue purchases. With e-commerce, they had their baby furniture home-delivered within two to three days

Toughest business or professional decision: To let go of an employee in a recession

What’s left to do: Write a good story ending


This article from Business in Vancouver December 29, 2009-January 4, 2010; issue 1053

Business in Vancouver (www.biv.com) has been publishing in-depth local business news, analysis and commentary since 1989. The newspaper also produces a weekly ranked list of the biggest companies and players in a wide range of B.C. industries and commercial sectors, monthly features and industry-focused sections that arm its subscribers with a complete package of local business intelligence each week.

 

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