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Beverley Pomeroy

Founder, Pinc Productions Inc. (PincGiving)


Age: 39

People sometimes start companies for very personal reasons.

For Beverley Pomeroy, 39, PincGiving was started as a living legacy to her daughter Sophia, who was born with a life-limiting illness in 2000. Her company developed an online donation platform to help not-for-profit organizations and corporations achieve their philanthropic goals.

Necessity is the mother of invention, and for Pomeroy the desire of her extended family to lend a hand led to PincGiving.

“My family wanted to be able to help but they couldn’t all come here because they have their own families,” said Pomeroy, who also has two sons, including a teenager with autism.

She found there wasn’t an online platform that accepted donations in different currencies or allowed people to create cause-related fundraising initiatives in their own communities. Her experience encouraged her, after extensive soul-searching, to find a sense of purpose. Building on her technical background as a certified lab assistant with MDS Inc., she began brainstorming the structure of what became PincGiving and the Life on Purpose Network.

She wanted to create a strong business model that had a revenue stream that allowed her to remain affordable for smaller to mid-sized non-profits. Founded in 2007, PincGiving went from being about peer-to-peer fundraising to a “charity house,” where Pomeroy assists organizations with their overall corporate citizenship initiatives and donor-centric campaigns.

Supporting community through volunteerism is part of her life, whether it is her involvement with Reach Child and Youth Development Society, Canuck Place Children’s Hospice and BC Children’s Hospital, Pomeroy’s purpose is to help other families like her own through her business ventures and community involvement.

“To be named a Forty under 40 for doing good is probably one of the biggest compliments,” she said. “It is also a positive example of where the world is going and a shift in our community that it’s OK to do good and have a business.” •


Birthplace: Ashington, Northumberland, U.K.

Where do you live now: Ladner

Highest level of education: High school

Car or chosen mode of transport: Toyota Highlander hybrid

Currently reading: Business Stripped Bare: Adventures of a Global Entrepreneur by Richard Branson and The Five Languages of Love by Gary Chapman

Last CD bought or music downloaded: Everybody by Ingrid Michaelson

Favourite movie: Muriel’s Wedding

Favourite local restaurant: White Spot drive-in with my kids

Person you would most like to meet (living or deceased): the Dalai Lama

Profession you would most like to try: Welder

Mentor: Don Rix

Most memorable career milestone or event: Ellen DeGeneres following me on Twitter

Toughest business or professional decision: Having to let a relationship go with either an employee or a collaboration/partnership

What’s left to do: As long as we have people going hungry, dying from preventable diseases, homelessness, children and families not kept safe and our environment being destroyed, there is still so much to do, and we all need to do our part and more


This article from Business in Vancouver December 29, 2009-January 4, 2010; issue 1053

Business in Vancouver (www.biv.com) has been publishing in-depth local business news, analysis and commentary since 1989. The newspaper also produces a weekly ranked list of the biggest companies and players in a wide range of B.C. industries and commercial sectors, monthly features and industry-focused sections that arm its subscribers with a complete package of local business intelligence each week.

 

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