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Milun Tesovic

Co-founder and CTO, MetroLeap Media Inc.


Age: 24

Milun Tesovic founded his first company when he was 14 out of a desire to create a fan website about one of his favourite animated shows.

He discovered that he could either rent the server space required to power the site for $30 or buy an entire server for about $100 and resell portions of it to others.

He chose to do the latter and formed a web-hosting company with some friends, but quickly learned that teenagers are not the best business partners and sold the company.

His second venture has been much more successful: MetroLeap Media Inc.’s lyrics website gets more than 34 million unique monthly visitors, is among the 10 most popular music websites worldwide and is the largest lyrics website worldwide, according to ComScore.

There were few other robust online lyrics offerings when Tesovic first developed the Metro Lyrics website in 2002 at the age of 16.

“I started off just wanting to develop a more comprehensive database that had songs I was looking for,” said Tesovic, who emigrated from war-torn Bosnia at 10.

In 2004, he founded MetroLeap with his mentor and the company’s CEO Alan Juristovski.

Rather than creating an unlicensed database with frequently incorrect lyrics – as is the norm for many lyrics engines – MetroLeap struck a licensing deal with Gracenote, a digital publisher that manages a large lyrics database.

As a result, the company has legitimized and legalized its lyrics engine.

It compensates artists and songwriters for their content through an advertising revenue-sharing model.

“We’ve helped create a new revenue stream for the music industry,” said Tesovic.

As he goes head to head with competitors in the lyrics space like MySpace and Yahoo! Music, Tesovic is completing an undergraduate business degree focused on entrepreneurship at Simon Fraser University.

He will begin his MBA studies next year. •


Birthplace: Sarajevo, Bosnia

Where do you live now: Burnaby

Highest level of education: Currently completing bachelor’s degree in business administration from SFU

Car or chosen mode of transport: Camaro

Currently reading: Strength in What Remains by Tracy Kidder

Last CD bought or music downloaded: Crash Love by AFI

Favourite movie: The Boondock Saints

Favourite local restaurant: Sushi Itshoni

Person you would most like to meet (living or deceased): Bill Gates

Profession you would most like to try: Race-car driver

Mentor: Business partner Alan Juristovski

Most memorable career milestone or event: Signing our first deal with lyrics publisher Gracenote

Toughest business or professional decision: Licensing lyrics

What’s left to do: So much: I am only 24 and just finishing school


This article from Business in Vancouver December 29, 2009-January 4, 2010; issue 1053

Business in Vancouver (www.biv.com) has been publishing in-depth local business news, analysis and commentary since 1989. The newspaper also produces a weekly ranked list of the biggest companies and players in a wide range of B.C. industries and commercial sectors, monthly features and industry-focused sections that arm its subscribers with a complete package of local business intelligence each week.

 

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