Revenue at Abbotsford’s Van Belle Nurseries has increased more than fivefold to $9 million since Abbotsford-raised Dave Van Belle joined the company as a sales representative in 1995.
Van Belle became general manager in 2000, when sales were approximately one-third what they are now. He has been president and CEO for the last two years, steadily growing annual revenue from approximately $7 million despite a tough economic environment.
Two-thirds of Van Belle Nurseries’ sales are wholesale orders to retail garden centres, while the rest comes from selling starter plants to wholesalers mostly in Eastern Canada, such as Sheridan Nurseries.
The company’s success comes in part from Van Belle’s devotion to lean manufacturing concepts.
He believes it is a mixed blessing to have about 100 employees.
The good news is that the company is successful enough to need so many workers. Van Belle’s never-ending desire, however, is to get the same productivity from half as many staff.
“Lean manufacturing is a way to get more productivity out of different people. You can work smarter, not necessarily harder, but you work more intelligently and you delegate responsibility as far as you can so you can make do with fewer managers and supervisors. You empower people,” he said.
Van Belle completed two bachelor degrees at Iowa’s Dordt College before returning to Abbotsford.
The father of four, whose wife is expecting a fifth child soon, is active with his church and with Dordt College’s alumni association outside work.
“My goal is to double sales in five years and to have a self-managed company where they don’t need me on a daily basis for anything. I’m about halfway there,” he said. •
Birthplace: Bowmanville, Ontario
Where do you live now: Abbotsford, B.C.
Highest level of education: BA in business administration and a BA in plant science, Dordt College, Sioux Center, Iowa
Car or chosen mode of transport: Toyota RAV4
Currently reading: Aftershock by David Weidemer and Driving Excellence by Mark Aesch
Last CD bought or music downloaded: Bittersweet Symphony by the Verve
Favourite local restaurant: No restaurant can beat my wife’s cooking
Profession you would most like to try: Rock star, U.S. president, evangelist, philanthropist
Mentor: My father
Toughest business or professional decision: Decisions around family relationships in the business
Advice you would give the younger you: Make sure you have the right people in the right roles
What’s left to do: Too much to list: convert the world to free markets and Christianity
“My goal is to double sales in five years and to have a self-managed company where they don’t need me on a daily basis for anything. I’m about halfway there”
This article from Business in Vancouver December 27, 2011-January 2, 2012, issue 1157
Business in Vancouver (www.biv.com) has been publishing in-depth local business news, analysis and commentary since 1989. The newspaper also produces a weekly ranked list of the biggest companies and players in a wide range of B.C. industries and commercial sectors, monthly features and industry-focused sections that arm its subscribers with a complete package of local business intelligence each week.