Building an Engaged and Innovative Workplace - Twitter and Beyond




  • 1:30 pm - 6:30 pm


  • Segal Graduate School of Business, Simon Fraser University
  • 500 Granville Street Vancouver, British Columbia


Join SFU Beedie School of Business Executive Education for an engaging afternoon of learning and networking, as Professor Jan Kietzmann, Beedie School of Business at SFU, and Dan Pontefract, Head of Learning & Collaboration at Telus, discuss what value and role social media can have in developing highly-engaged and innovative workplaces.

With ever-increasing focus on productivity to maintain competitiveness, the pressure is on for organizations to enhance their employee engagement strategies. Equally high on the agenda is to implement social media and technology primarily for marketing, branding and recruitment purposes. To many firms, Facebook, Twitter, MSN or gaming are still part of private and personal networking and predominantly used for entertainment purposes. Few companies have recognized how such tools or game mechanics (gamification) can potentially create real connectedness with company goals, drive better communications and support the collaborative nature of innovation.

Hear the latest research and emerging trends from Jan Kietzmann, learn from the experience (good and bad) of corporate expert Dan Pontefract. Most importantly, engage with other participants to explore and generate new ideas for your own implementation and solutions as well as how to avoid the pitfalls. |


  • General Price: $225
  • Member Price: $175
  • $175+HST for SFU Alumni | $225+HST for non-Alumni | Light refreshments will be served | Registration: 1:30 pm | Collaborative Session: 2:00 pm | Networking & Reception: 5:00 pm - 6:30 pm | For inquiries and more information, please email us at |


Today Jul 23