Black Friday increasingly popular in Canada

Black Friday is increasingly popular with Canadians, according to a recent Ipsos Reid survey on behalf of Visa Canada.

Black Friday is increasingly popular with Canadians, according to a recent Ipsos Reid survey on behalf of Visa Canada.

The poll found that nearly 44% of Canadian online shoppers say they are likely to take advantage of discounts offered on Black Friday (today) and Cyber Monday (November 26) by shopping at American online merchants. That is a 10% increase over last year.

Shoppers are becoming more frugal, however.

The survey found that, on average, Canadians expect to spend $220 online this year, down from $262 in 2011.

Other key findings from the survey reveal that:

  • Male shoppers will be the bigger spenders at $235, with women slightly behind at $208;
  • Residents from Ontario ($237) and the Canadian Prairie provinces ($232) are the regions with the highest expected online spend, while those surveyed in Quebec ($184) are expected to spend the least during this period; and
  • Of those Canadians who have shopped at U.S. sites, the key motivators to make more purchases at Canadian sites include free or flat rate shipping (76%), better prices or deals (74%) or prices and deals equivalent to those available in the U.S. (72%).

One thing that may make Black Friday 2012 less robust than last year is that some online-only retailers are not slashing prices as much as they did last year.

Vancouver-based online suit-seller Indochino, for example, last year offered buyers a 50% discount if they spent more than $700. This year, that discount is reduced to 30% for those who spend $700.

gkorstrom@biv.com

@GlenKorstrom

comments powered by Disqus

Also Read

More From Retail & Manufacturing

Female-run small businesses give back to the community and cultivate customer loyalty to compete against chain-store giants

Read Article

Public has been quick to embrace Bittered Sling Extracts

Read Article

Take your time to find the best people

Read Article

Manufacturing sales in British Columbia were $3.6 billion in August – a year-over-year increase of 9.4%

Read Article

Subscribe to our mailing lists

* indicates required

Newsletters

×