HootSuite launches business-focused Facebook features

HootSuite announced this morning that it has added to its dashboard two new Facebook features that are specifically geared toward its business clients.

HootSuite announced this morning that it has added to its dashboard two new Facebook features that are specifically geared toward its business clients.

The Vancouver-based social media management system company said it has greatly enhanced demographic targeting, allowing its business users to hone in on Facebook users by age, gender, interests, education and relationship status.

In addition, a Geo-Fencing profile feature has been added, in which team members of HootSuite business users can create profiles to target their posts to specific audiences, based on factors such as language and location. 

“With features like demographic targeting and Geo-Fencing, more companies than ever will be able to prioritize social on their home turf,” said HootSuite CEO Ryan Holmes. “These functions are an extension of our effort to make HootSuite a truly international offering.”

HootSuite also announced additional features for all users, including:

  • private messaging: this will allow private conversations within the HootSuite streams to be expanded so users can view entire threads;
  • Facebook search: users will be able to search Facebook from within the HootSuite dashboard;
  • event streams: this will allow users to create streams of group events within the dashboard; and
  • real-time likes and comments: users will be able to view and monitor likes and comments in real-time while in HootSuite.

HootSuite said the changes are available immediately.

ecrawford@biv.com

@EmmaCrawfordBIV

comments powered by Disqus

Also Read

More From Innovation

Tyler Orton discusses Apple stocks jumping in after-hours trading

Read Article

Tech companies helping keep data pirates and identity thieves at bay  

Read Article

Fast-growing Vancouver companies compete to make in-house HR software   

Read Article

UBC and SFU have churned out more than 200 spinoffs the past 30 years, but as many as a quarter haven’t survived 

Read Article

Students in elementary school today were all born at a time when having the Internet in one’s home was a given.  

Read Article

Subscribe to our mailing lists

* indicates required

Newsletters

* You can modify your newsletter subscriptions at the bottom of any newsletter you receive.
×