B.C. adults most want technology gifts this holiday season, according to an Insights West – 6S Marketing survey released December 17.
The study showed that 20% of adults chose technology gifts out of 13 categories of gifts. The attraction of technology gifts was even greater for teens, with 59% of parents with teens surveyed ranking technology gifts as their children’s most-wanted gift category.
Coming in lower on the list for adults were items such as:
- clothing and accessories (17%);
- gift certificates (11%);
- books, music and movies (10%);
- cash (10%); and
- household items (8%).
Parents who have teens were then asked to rank their teen’s top preferences. Technology was the overwhelming favourite, listed by 59% of parents.
Far down the list for teens are:
- cash (11%);
- clothes and accessories (8%);
- books, music and movies (8%); and
- toys (7%).
Among parents with kids under 12, toys rank number one among 60%, followed by technology items (21%). Nothing else comes close, said Steve Mossop, President of Insights West.
“It is surprising how dominant technology gifts are at Christmas time,” Mossop added.