Spending at B.C. farmers markets up 147% since 2006

Sales at farmers markets in B.C. increased 147% to $113 million in 2012, compared with $47 million in 2006, according to a study that the ...

Farmers' markets are increasing in popularity

Sales at farmers markets in B.C. increased 147% to $113 million in 2012, compared with $47 million in 2006, according to a study that the BC Association of Farmers Markets released June 27.

The number of markets increased 62% to 159 in 2012, compared with 98 in 2006, according to the study. The average amount spent per customer rose 23% to $28.82.

The base for the markets is not very broad, however.

Instead, the markets have a solid core of frequent shoppers. Almost half of market visitors shop at the markets at least two to three times per month while about one-third shop more than that.

Longtime shoppers also dominate with 60% of customers coming for at least three years and 43% coming for more than five years.

A survey of shoppers revealed were surveyed and are driven most by the nutritional content, followed by a desire to buy local, in-season products.

The markets also have the ability to stimulate spending for nearby businesses given that 80% of the 9,819 people surveyed said that the farmers' market was their primary reason for being in that area of town that day.

gkorstrom@biv.com

@GlenKorstrom

comments powered by Disqus

Also Read

More From Retail & Manufacturing

Yogawear maker aims to have 20 stores each in Europe and Asia by the end of 2017

Read Article

Jen St. Denis discusses H.J. Heinz's purchase of Kraft Foods Group Inc.

Read Article

Kids have been putting ketchup on their Kraft Dinner for decades, so maybe this was inevitable 

Read Article

BCLDB to stop providing price-guide booklets for competitive reasons

Read Article

New markup formula will create same base price for private and government store   

Read Article

Subscribe to our mailing lists

* indicates required

Newsletters

* You can modify your newsletter subscriptions at the bottom of any newsletter you receive.
×