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ph: 604-688-2398 fx: 604-688-1963
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Steve Mossop  Steve is President of Market Research Canada West within Ipsos Reid. He has been in the research industry for 17 years and with Ipsos Reid since early 1995. Steve spearheads the efforts of our 60 client service staff in offices in Vancouver, Calgary, Winnipeg, Seattle and Guelph, including specialized practice areas of Lottery & Gaming, Agrifood, Energy, Retail, Public Affairs, Telecommunications among others. He is responsible for marketing, client service, staffing and administration of a business unit with annual billings of $20M. Steve has been instrumental in developing the companys telecommunications, Internet and high-tech arena, having been responsible for well over $10 million in research in this sector over the past ten years. Steves research expertise within this industry includes analyzing past and future online consumer trends, new product development, advertising testing and tracking, corporate image, customer satisfaction, segmentation and competitive intelligence. Steve is a sought after speaker represented by the National Speakers Bureau and is the companys frequent media spokesperson in the topic area of Internet trends. His accomplishments include growing Ipsos Reids Western practice above industry growth rates over the past six years, and winning BCAMAs 2001 Marketer of the Year Award for the company, and winning Business in Vancouvers Top 40 Under 40 award in 2006. Steve holds a Bachelor of Business Administration degree from Simon Fraser University with a concentration in Marketing. Event Details: Tuesday, June 17, 2008 SFU Segal Graduate School of Business 500 Granville Street Registration & Networking: 7:00am Buffet Breakfast: 7:30am Presentation: 8:00am 9:00am This event is sold out. Save the date for the BLUE breakfast: September 25, 2008. Printing partner:
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