David Anthony Childs | Marketing

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David Anthony Childs is the founder of strategic branding and communication agency Living Blueprint (livingblueprint.com). His company specializes in helping clients discover their company’s core value and use appropriate forms of media in an orchestrated marketing campaign designed to forge an emotional connection with their audience.

Recent Posts

Want to win in your marketplace? Stop dreaming

Apr 30, 2013 - So your competitor is doing better than you, are they? Why did that happen?
   Full Article

You can't fire me – I don't work here

Mar 04, 2013 - Need somebody to tell it to you straight? Suspect that one of your execs is just along for the ride? Looking for untapped potential...   Full Article

You're a perfectly fine company – so why don't I like you?

Jan 23, 2013 - Why a customer's choice of products or services often comes down to what feels right – and how to tap into that   Full Article

It's all been done before – or has it?

Dec 18, 2012 - I have never been a fan of that statement because it implies that we're doomed to a lifetime of repetition. I see the world offering...   Full Article

Don't compete – create a monster!

Nov 06, 2012 - No matter what approach you take towards brand strategy creation, there's a fundamental choice to make: compete with the rest of the...   Full Article

Get all your team going in the same brand direction

Oct 16, 2012 - Who is responsible for your brand? Your director of marketing? Communications person? Or you, the owner? Do all of your team members...   Full Article

What exactly is a brand and where do I get one?

Sep 18, 2012 - The question in this headline can be interpreted in many ways and I think I've heard almost every variation. Simply put, a brand is an ...   Full Article

Who needs core values? We sell circuits and motherboards

Aug 21, 2012 - Let's explore how some brands have created legions of fierce brand advocates while others simply sell products with no emotional...   Full Article

Lazy, clichéd marketing vs strong, honest branding

Jul 17, 2012 - Lazy marketers use common cliches and sloppy, meaningless, or even misleading statements in building their brands. What many don't...   Full Article

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