Mary Charleson | Marketing

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Mary Charleson is a marketing educator, speaker and strategist. She is the author of “5-Minute Marketing” – a marketing how-to guide for time-starved entrepreneurs. Charleson also leads workshops to help business leaders quickly adapt their strategies to the rapidly changing media world.

Recent Posts

Treasure hunter’s tale provides valuable business lessons

Dec 04, 2012 - Have a distinct business offering that’s valued by your target audience and not easily copied   Full Article

Making a business case for social media

Nov 27, 2012 - Much has been written about the power of social media to connect people and to potentially connect people to your product. Beyond the...   Full Article

Winning campaigns exploit the chemistry of great storytelling

Sep 04, 2012 - Winning campaigns now strive to use cross-platform storytelling rather than creating content for a particular medium   Full Article

Measuring major marketing mishaps in the new social media milieu

Apr 23, 2012 - They’re big, battered, bruised and back for more. What can we learn from the social media mistakes of big global brands?   Full Article

Betting against Google could be a risky gamble for your business

Mar 13, 2012 - The cover of Fast Company magazine recently caught my eye. A photo of Google CEO Larry Page was plastered on the front under the...   Full Article

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