Shane Gibson | Marketing

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Shane Gibson is co-author of Sociable! How Social Media is Turning Sales and Marketing Upside-down and Guerrilla Social Media Marketing. He is also Chief Social Officer of Socialized! (http://socialized.me), a Vancouver-based social media agency. Follow Shane on Twitter @ShaneGibson

Recent Posts

Weibo what? How to talk social media marketing in China

Jan 14, 2013 - China's answer to Twitter and Facebook has 360 million users and offers rich marketing opportunities. But it's not just a question of translating...   Full Article

Why every company needs a social media policy NOW

Oct 09, 2012 - Imagine someone hands their kids the keys to their car with no driver's license and no curfew and then later on wonders why things go...   Full Article

Three steps to using social media to improve sales

Sep 11, 2012 - A few years back I looked around and realized that most sales organizations were, to a large degree, broken. The customer has become...   Full Article

Five steps to drive business-to-business social media ROI

Aug 07, 2012 - Does social media work in the business-to-business space? This is a question I get asked daily. There are a lot of stats and case...   Full Article

How social media fails marketing – and three ways to make it work

May 04, 2012 - Today's web marketplace is full of noise. Three hundred million Twitter updates, three billion...   Full Article

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