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The Vancouver Board of Trade Members' Business Directory BUSINESS NEWS BIV EVENTS OTHER EVENTS LEADS/RESOURCES OTHER PUBLICATIONS READER SERVICES ADVERTISE CAREERS ph: 604-688-2398 fx: 604-688-6058 |
BIV Magazines: Adpages 2008 Demographics
Population: Biggest cities in each region
Per cent distribution, immigrants, by birthplace
Language spoken at home (2006 census)
Print: Newspaper ads Newspaper advertising is grabbing eyeballs in B.C and making inroads in reaching online readers and commuters, according to recent metrics. An Ipsos Reid survey this year revealed British Columbian consumers have a strongly positive opinion of newspaper ads, with 63% indicating they enjoy page advertising and ad inserts in newspapers. Two-thirds of respondents said they would rather look at ads in newspapers than watch ads on TV. More than 70% look through ads in newspapers often for information on the latest offerings and sales in their area, while 68% specifically look through newspapers for sales taking place during festive holidays. Nationally, a 2006/07 readership study by NADbank Inc. (Newspaper Audience Databank) shows strong readership and stability among Canadian daily newspapers. The survey showed half of adults surveyed in the fall 2006 and spring 2007 read a daily newspaper on an average weekday. This shows little change from readership surveys undertaken in 2005. An earlier survey showed readers spent 47 minutes reading newspapers on weekdays and 88 minutes reading on weekends – again, about the same as 2005. Canada’s largest and most lucrative consumer group, baby boomers, are also avid and loyal newspaper readers. Boomers spend more time reading newspapers more often than younger consumers, but prefer reading their news in print editions rather than online. •
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