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BIV Magazines: Adpages 2008 TV: Bright spots While channel fragmentation and audience migration flattened revenue at conventional television stations, pay and specialty channel revenue grew in spite of recent entertainment industry woes, according to recent measurements. Overall, television viewing time dropped by a full hour per week, from 28.6 hours to 27.6 hours in 2006, according to a Canadian Radio-television and Telecommunications Commission (CRTC) policy monitoring report, which suggested 6% of Canadians shifted to viewing video online. Figures from a July 2007 Statistics Canada study revealed a mounting audience exodus from conventional TV to pay TV, with exploding numbers of TV choices chasing flagging TV audiences. Overall, operation revenue for the Canadian TV industry exceeded $6 billion in 2006, a respectable increase of 8.2% from 2005. But the study showed that while advertising revenue industry-wide rose 7.6%, to $3.3 billion, most growth came from increased revenue from specialty and pay TV segment, where ad revenue jumped 14.7% to $900 million. Subscription revenue also rose 11.3%, to $1.6 billion. Particularly strong growth in the pay TV segment saw 2006 revenue climb 17.7%, to $482.3 million. Revenue from pay-per-view and video-on-demand rose 41%, to $157.4 million, in 2006. The end of the NHL strike and the return of professional hockey helped public and non-profit broadcasters boost revenue15.6%, to $1.4 billion, in 2006. Other bright spots in TV land this year include record numbers for Super Bowl XLII, where the NY Giants’ upset victory attracted more than five million Canadian viewers. • TV: Fast facts • 12.8 million Canadian TV households in 2007 • 99% of Canadian households have TVs • 89% of Canadian Households have cable and satellite • 54% of Canadian households have Pay TV, digital capability • 90% of Canadian households have VCR TV • 65% of Canadian households have multiple TV sets • 145 TV stations in Canada • 14 minutes per hour of TV commercials in Canada • 8-to-12 minutes per hour of commercial time on specialty channels Sources: BBM Nielson Research, January 2007; Media Stats, February 2007; TV Bureau Television viewing by hours and audience reach in B.C.
Radio/TV media organizations Canadian Association of Broadcast Representatives (CABR) 1867 Yonge Street, Suite 905, Toronto, Ontario M4S 1Y5 web: cabr.ca p:416-932-2202 Canadian Broadcast Sales (CBS) Vancouver 600-601 West Broadway, Vancouver, B.C., V5Z 4C2 web: radiocbs.com p:604-683-0860 f:604-683-7577 Canadian Radio-Television & Telecommunications Commission (CRTC) Ottawa, ON K1A 0N2 web: crtc.gc.ca p:1-877-249-2782 f:819-994-0218 Nielsen Media Research (Canada) 160 McNabb Street, Markham, Ontario L3R 4B8 web: nielsenmedia.ca p:905-475-9595 f:905-475-7296 Radio Marketing Bureau 175 Bloor Street East, Suite 316 North Tower, Toronto, ON, M4W 3R8 web: rmb.ca p:1-800-ON-RADIO or 416-922-5757 Television Bureau of Canada 160 Bloor Street East, Suite 1005, Toronto, ON, M4W 1B9 web: tvb@tvb.ca p:416-923-8813 f:416-413-3879 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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