To subscribe or advertise in Business in Vancouver call 604-688-2398
|
To subscribe or advertise in Business in Vancouver call 604-688-2398 |
|
|
|
 |
|
LOG IN Subscribers can log in for enhanced content
The Vancouver Board of Trade Members' Business Directory BUSINESS NEWS BIV EVENTS OTHER EVENTS LEADS/RESOURCES OTHER PUBLICATIONS READER SERVICES ADVERTISE CAREERS ph: 604-688-2398 fx: 604-688-6058 |
BIV Magazines: Adpages 2008 Compelling direct marketing In strict terms, direct marketing refers to promotional material sent directly to a consumer, through mail, e-mail or telephone, particularly promotional material sent to or targeted at potential clients whose profiles indicate they might be interested in a certain product or service. But in a broader definition, it involves any kind of communication that is intended to elicit a response from a reader, viewer or listener to view, test or buy a product, or request more information. Response is intended to be traceable as well as measurable. In this context it could comprise: • A flyer dropped in a mailbox for take-out food. • An infomercial on television that entices the viewer to call right away in order to receive a special offer. • An order form in a magazine. • An e-mail sent out to a group of people who share a particular interest encouraging them to sign up for a course. • A telemarketer calling to procure donations for a charity. • A high school student selling chocolates door-to-door. • Letters, brochures or catalogues sent through the mail. • A roadside fruit stand. • A billboard that asks television viewers to vote online for their favorite American idol. • Promotional home parties to sell one or a series of items (eg. pots and pans, tupperwear, jewelry and cosmetics). • Pay-per-click advertising on the Internet. • Compiled by Baila Lazarus |
|
Comments about this site should be sent to: | |
