Media & Marketing

Marketers today face a formidable challenge when it comes to communicating their message to the market

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Wouldn’t it be great to have the media clout of Oprah Winfrey, Arianna Huffington, Rupert Murdock, or Mark Zukerberg? 

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High base salaries breed sales complacency and do not provide incentives to develop hunting behaviour

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I blame the guarded attitude of many folks towards the sales process in business solidly on the shoulders of Willy Loman, the hapless salesman, and ...

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Think of a landing page as your online sales letter, and follow your common sense when developing your page

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Patience and professionalism pay off

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Addiction isn’t a casual interest or a take-it-or-leave it attitude 

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Firms with extensive film and TV credits adapt to mobile technology’s evolving market

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