Dissecting donor demographics

Who are the most generous donors to charities in B.C.? Empty-nested, married baby boomers with a university degree.

Who are the most generous donors to charities in B.C.? Empty-nested, married baby boomers with a university degree.

According to Statistics Canada’s Caring Canadians report, the bulk of the $1.7 billion in donations made to charities in 2010 came from baby boomers (45 to 64) who were married and had completed a post-secondary diploma or university degree.

Most of the donations came from donors with more than $100,000 in household income that either didn’t have children or had adult children that no longer lived at home.

The report noted that, on average, 80% of British Columbians donated to charities in 2010. The age group with the highest proportion of donors was in the 35 to 44 age bracket, although their average annual donation was under $500 compared with more than $850 for those between the ages of 55 and 64.

While men donated more money in 2010, a larger proportion of women were donors (82.4% versus 77.8% of men).

As generous as British Columbians were, however, they were a relatively smaller group compared with the national average. The report noted more men (82%) and women (86%) donated to a charity in Canada.

Overall, the report confirmed that Canadians donated the most to areas that were most applicable to their stage in life. For example, while health and social services received the largest proportion of donations regardless of age, the donation rate was highest among baby-boomers approaching retirement when they would more likely need those services.

The largest proportion of donors giving to education and research and sports and recreation charities was highest among Canadians between 25 and 45, the age groups most likely to be raising a family. 

comments powered by Disqus

Also Read

More From Economy

Economy

Insider trading: May 3, 2016

By May 3, 2016, midnight

The following is a list of stock trades made by corporate executives, directors and other company insiders of B.C.’s public companies filed in the week ...

Read Article

A look back at Vancouver’s Expo 86, which opened 30 years ago today, and some of the lesser-known aspects of the 165-day fair and its ...

Read Article

Businesses in British Columbia pay some of the highest taxes among Canadian provinces, but individuals in B.C. pay relatively low taxes, according to a Conference ...

Read Article

Inventory of companies with negative working capital listed on the Toronto stock exchange growing, analysis finds 

Read Article

The economy contracted 0.1% in February, according to data released Friday (April 29) from Statistics Canada. 

Read Article

Subscribe to our mailing lists

* indicates required

Newsletters

* You can modify your newsletter subscriptions at the bottom of any newsletter you receive.
×