Technology gifts most popular among B.C. adults

B.C. adults most want technology gifts this holiday season, according to an Insights West – 6S Marketing survey released December 17.

B.C. adults most want technology gifts this holiday season, according to an Insights West – 6S Marketing survey released December 17.

The study showed that 20% of adults chose technology gifts out of 13 categories of gifts. The attraction of technology gifts was even greater for teens, with 59% of parents with teens surveyed ranking technology gifts as their children’s most-wanted gift category.

Coming in lower on the list for adults were items such as:

  • clothing and accessories (17%);
  • gift certificates (11%);
  • books, music and movies (10%);
  • cash (10%); and
  • household items (8%).

Parents who have teens were then asked to rank their teen’s top preferences. Technology was the overwhelming favourite, listed by 59% of parents.

Far down the list for teens are:

  • cash (11%);
  • clothes and accessories (8%);
  • books, music and movies (8%); and
  • toys (7%).

Among parents with kids under 12, toys rank number one among 60%, followed by technology items (21%). Nothing else comes close, said Steve Mossop, President of Insights West.

“It is surprising how dominant technology gifts are at Christmas time,” Mossop added.

gkorstrom@biv.com

@GlenKorstrom

comments powered by Disqus

More from Retail & Manufacturing

BIV on Global BC February 16, 2017: Canada Goose goes public; First ...

Tyler Orton discusses Canada Goose going public. plus: Pacific NorthWest LNG project finds support in First Nations

Read Article

B.C.’s used-goods industry tops $1 billion

Affordability, demographics changing consumer behaviour: report

Read Article

B.C.’s food processing industry helps fuel economic growth

Small and micro-sized businesses make up 90% of the sector in the province

Read Article

New Arc’teryx GM takes path less travelled

Profile: Jon Hoerauf, general manager and president, Arc'teryx

Read Article

New Zealand, E.U. protest B.C. wine in grocery stores

The regions join the U.S., which is taking action at the World Trade Organization

Read Article

Subscribe to our mailing lists

* indicates required

Newsletters

* You can modify your newsletter subscriptions at the bottom of any newsletter you receive.
×