Vision Critical acquires DiscoverText

Vancouver-based market research company Vision Critical announced January 22 that it has expanded by acquiring Massachusetts-based technology company DiscoverText for an undisclosed amount.

Vancouver-based market research company Vision Critical announced January 22 that it has expanded by acquiring Massachusetts-based technology company DiscoverText for an undisclosed amount.

In recent years, Vision Critical has morphed from its surveying and market research roots to become a company that aims to help clients gain and analyze insight from customers in increasingly complicated ways.

It ranks as the 91st largest private company in B.C., according to Business in Vancouver’s most recent list.

The acquisition of DiscoverText dovetails with this evolution because DiscoverText’s focus is cloud-based text analytics.

The transaction will help Vision Critical automate the organization and classification of hundreds of thousands of text records more efficiently and accurately. Vision Critical’s clients will consequently be able to make better and faster decisions, the company said.

“As we continue to marry qualitative and quantitative analysis, this new technology combines a machine learning, language agnostic, text analytics solution with our insight communities, said Scott Miller, CEO of Vision Critical. “This is a game-changer for us, for our partners and for our clients.”

gkorstrom@biv.com

@GlenKorstrom

comments powered by Disqus

More from Media & Marketing

BIV on Global BC August 17, 2016: Univision buys Gawker, Amex launches ...

Read Article

Knack for solving puzzles helps put millions back in the right hands

Profile: Alena Levitz, executive director, BC Unclaimed Property Society

Read Article

Senior sales and marketing executive joins BIV

Read Article

Destination BC reaching out to many hands for marketing needs

Crown corporation looking to 'radically alter' and move away from single agency model

Read Article

Peer to peer: Weigh data carefully before pulling the plug

When do I admit a failed strategy is a sunk cost and decide to move on?   

Read Article

Subscribe to our mailing lists

* indicates required

Newsletters

* You can modify your newsletter subscriptions at the bottom of any newsletter you receive.
×