Earls Restaurants creates first ever “Social Menu” Facebook app

Vancouver-headquartered Earls Restaurants Ltd. has partnered with digital innovation firm Invoke to create the "Social Menu App," which the restaurant chain said is the first ...
Interior of an Earls restaurant

Vancouver-headquartered Earls Restaurants Ltd. has partnered with digital innovation firm Invoke to create the "Social Menu App," which the restaurant chain said is the first time a restaurant menu is being included in a Facebook app.

The app will allow users to interact with others about the restaurant's menu. For example, they can hover over photos of specific dishes and see which of their friends like them and send out invitations to try out the menu items.

"We know how much our guests love food and love to share their Earls dining experiences on social media, so we wanted to give them an opportunity to experience our mouthwatering dishes in a more visceral way," said Monique Gomel, Earls vice-president of marketing. "It's more than just a dynamic menu; it's really about engaging in conversation.

Rebecca Marstaller, Invoke's managing director, said, "The Social Menu takes popular food glamour shots to the next level by adding a meaningful layer of context, making it a place for connecting, not just ogling."

The app is available on Earls' Facebook page.

The company said a mobile app is "coming soon."

Also Vancouver-based, Invoke is a web and mobile social app developer and was founded by David Tedman, Dario Mell and Ryan Holmes, CEO of HootSuite.

ecrawford@biv.com

@EmmaCrawfordBIV

comments powered by Disqus

More from Hospitality & Tourism

BIV on Global BC September 20, 2017: Visits to Canada up; Cities ...

Tyler Orton discusses new data that reveals an increase in the number of visits to Canada. Plus: Canadian cities vying for new Amazon HQ

Read Article

Second time’s a charm for food delivery business

After initial enterprise fizzles, SFU brothers refocus and find success with relaunch

Read Article

Hotel’s growth reflects continuing boom in city

Sheraton Guildford in Surrey has had at least a 7% rise in revenue from last year 

Read Article

Québécois cuisine finds full, lush expression at St. Lawrence

Chef JC Poirier brings exquisite, homey food of la belle province to Railtown

Read Article

Subscribe to our mailing lists

You may withdraw your consent at any time.

* indicates required

Newsletters

* You can modify your newsletter subscriptions at the bottom of any newsletter you receive.
Business in Vancouver Media Group
303 West 5th Avenue, Vancouver, British Columbia
V5Y 1J6 · Canada
604-688-2398
×