B.C. orchards that grow the B.C.-made Ambrosia apple are getting a boost from the provincial government to help promote the new homegrown apple species.
The B.C. government is providing $50,000 through the Buy Local program to the New Tree Fruit Varieties Development Council to help promote the apple to the public.
The council will use the funds to educate B.C. consumers who want to support locally grown foods about the apple and ways to use it in cooking and baking.
The Ambrosia is a relatively new type of apple developed in the Similkameen Valley.
The apple variety is protected in Canada and the U.S., with Okanagan Plant Improvement Company holding the rights to it.
"The Ambrosia apple was discovered right here in our province and is fast becoming a made in B.C. success story," said B.C. Agriculture Minister Pat Pimm.
"This funding will help the council bring the Ambrosia story to even more British Columbians and I congratulate them on receiving the funding and their passion in spreading the word on this delicious apple."