Vancouver's FundRazr campaigns to hit airwaves

FundRazr, the Vancouver crowdfunding platform for non-commercial fundraising campaigns, will extend its reach beyond the web when a new TV program, The Crowdfunder Show, hits ...

FundRazr, the Vancouver crowdfunding platform for non-commercial fundraising campaigns, will extend its reach beyond the web when a new TV program, The Crowdfunder Show, hits the airwaves later this month.

The weekly TV show, created by Merton TV (Merton Park Film Studios), will highlight various crowdfunding projects, with campaigns hosted online by FundRazr.

The show will initially broadcast later this month in New York, Toronto and southern Ontario, according to FundRazr founder and CEO Daryl Hatton.

"It's supposed to go national, once they've tested the concept a bit," Hatton told Business in Vancouver.

The episodes can also be viewed on the Crowdfunder Show website.

Each episode will focus on six or seven projects and Hatton will appear on each episode to give advice on how to launch and manage a successful fundraising campaign.

There are numerous crowdfunding platforms, but Merton TV chose FundRazr as the preferred platform to augment the TV series.

"While the Crowdfunder TV show broadcast will be the driver of campaign success, we also wanted to ensure that the campaigns will be optimized for online presentation and social sharing and finally, that the funds collection and perks claims could be done in a highly secure manner, " said executive producer Jordan Whelan.

"After careful review, FundRazr was the first proven crowdfunding platform that met our requirements for ease of use, flexible campaign lengths, strong customer service and tight social media integration."

FundRazr campaigns will likewise benefit from the additional publicity that TV will bring, Hatton said.

"Obviously, they're able to tell the story to a much wider audience of people," Hatton said.

FundRazr's platform allows anyone to launch an online fundraising campaign for a range of non-commercial purposes projects – from disaster relief efforts and legal defences to art projects and raising money for sick kids needing expensive operations.

nbennett@biv.com

@nbennett_biv

comments powered by Disqus

More from Media & Marketing

BIV on Global BC March 21, 2017: TransCanada seeks to build Montney ...

Hayley Woodin discusses TransCanada seeking to build North Montney pipeline. Plus: Trump slides down list of billionaires   

Read Article

Infographic: Five emails every marketer should send

Why and how should businesses take advantage of email marketing? This infographic outlines some key facets.

Read Article

Internet search keywords could be subject to trademark laws, BC Court of ...

Vancouver Community College wins dispute over online use of VCC acronym

Read Article

Profile: Jennifer Maloney Adab, founder and CEO, Brix Media

Entrepreneur helps lead sector into age of social media

Read Article

Subscribe to our mailing lists

* indicates required

Newsletters

* You can modify your newsletter subscriptions at the bottom of any newsletter you receive.
×