Top 10 tips for making the most of mobile marketing technology for your business

Keep it simple and short. Less is more for mobile marketing
Photo: Shutterstock

Mobile marketing should be treated as an integral part of your overall marketing strategy. Consider using any of the six main digital marketing channels: mobile-friendly website, mobile advertising, mobile e-mail, text messaging, mobile apps and push notifications and action codes (QR codes).

Here are the top 10 mobile marketing tips that we hope will help you be more effective when it comes to running your mobile marketing:

1. Design for mobile. Test the look of your website on different mobile devices ( and on different browsers (

2. Use mobile in combination with other channels. Success lies in playing all channels right to be consistently present across all devices.

3. Personalization: help your customers feel connected by personalizing messages, including tailoring them to a specific area or location.

4. Honour permission. Don’t send unsolicited messages.

5. Keep it simple and short. Less is more for mobile marketing.

6. Respond quickly. Consumers expect immediate responses with mobile.

7. Keep your focus on one call to action at a time.

8. Start your (text) message with action words such as sell, save, rush and purchase, to grab their attention.

9. Consider using text messaging providers such as or to help you implement your texting campaigns.

10. Avoid over-sending. Honour the expectations of your audience. Remember that customers pay for text messaging, so don’t send more than three to five messages a month.

BizTech Q&A is our answer to the most common technology questions related to your business.

Email us your questions, and we will respond.

Cyri Jones (, founder of and co-founder of Zen Launchpad, teaches at BCIT and Capilano University. Ivan Surjanovic, CEO of iPower Lab, is in Capilano University’s marketing faculty. He blogs at and tweets on

comments powered by Disqus

More from Technology

Amazon says no to Vancouver for HQ2

Amazon reviewed 238 proposals before shortlisting 20 cities

Read Article

Vancouver-founded AI drone firm gets a lift with US$8m investment

Iris Automation is developing AI-powered technology to help drones avoid mid-air collisions

Read Article

B.C. firm tackles ethical challenges of artificial intelligence

Generation R Consulting says its AI ethics assessment is a first of its kind

Read Article

Gauging the gambles in volatile blockchain reactions

Vancouver companies are changing their names to reflect blockchain and cryptocurrency craze

Read Article

Subscribe to our mailing lists

You may withdraw your consent at any time.

* indicates required


* You can modify your newsletter subscriptions at the bottom of any newsletter you receive.
Business in Vancouver Media Group
303 West 5th Avenue, Vancouver, British Columbia
V5Y 1J6 · Canada