JC Fraser

Forty Under 40 Winner 2016: General manager, Vancouver Canadians, Age 33

JC Fraser was a sports fan growing up in Vancouver, but not specifically a baseball fan – not too surprising in a city without its own major-league team.

“If you were from Vancouver and you knew who the Canadians were in 2005, you were very much in the minority,” said the general manager of the Vancouver Canadians baseball club. “This team was completely obscure. The place was falling apart. Minor-league baseball had given up on us.”

Today, it’s a whole other ball game.

The Canadians were recognized in 2013 as the best-operated team in minor league baseball out of around 160 teams – the rest of which are based in the U.S. – and the players now entertain mostly sold-out crowds in a revitalized Nat Bailey Stadium.

From that multimillion-dollar stadium renovation to achieving the highest per-game attendance rate of any team in the league after Triple-A franchises, Fraser has left a mark on the club since signing on as an intern nine years ago.

“I kind of made the decision. … Instead of working extremely hard, doing very laborious, bad jobs for bad money, I would take on a really good job for bad money,” said Fraser.

Within a year, Fraser had taken over the organization’s fan services area, managing ushers, security staff and medical personnel at less than half the age of most of them.

“From there we were able to develop, I think, a customer service standard that is consistently rated above any other teams in Vancouver,” said Fraser, who’s very proud of the fan experience that’s re-energized the Canadians’ brand.

With the Northwest League of Professional Baseball’s Executive of the Year award under his belt, Fraser will continue to challenge himself at work – and in the classroom as he tackles an executive MBA from Simon Fraser University.

“I was told by numerous people that I was insane for trying to do it when I had two kids under two years old at home, but whether I do it now with two young children or do it four years from now when they’re six and four, and I have to be at their baseball games, it just seemed to me that this is as good a time as any to accomplish it.”

Join us to celebrate the 2016 Forty under under 40 Awards January 25, 2017 at the Vancouver Convention Centre. For tickets and event info visit www.biv.com/events/40under40 

comments powered by Disqus

More from BIV

Arts Umbrella to lease 50,000 square feet on Granville Island

Non-profit arts education centre will take former Emily Carr University space

Read Article

BIV 温村商讯:22. 温哥华取代香港成为新东西交流点?欧洲高档香槟酒生产商认同

法国的高档香槟酒庄Rothchild试用温哥华进入中国市场;大温地区是否将成为第二个香港 - 西方商品流入中国市场的大门户?

Read Article

City gives Mobi bike-share program deferral on payments

Program slated to expand east to Commercial Drive by mid-2018

Read Article

South Korea eyes artificial intelligence partners in B.C.

Country’s AI industry looks to Canada in quest for alliances and global market share

Read Article

Subscribe to our mailing lists

You may withdraw your consent at any time.

* indicates required


* You can modify your newsletter subscriptions at the bottom of any newsletter you receive.
Business in Vancouver Media Group
303 West 5th Avenue, Vancouver, British Columbia
V5Y 1J6 · Canada