A third of Netflix subscribers are sharing their accounts: study

Gil C/Shutterstock

More and more people are subscribing to Netflix, but not everyone who subscribes is a paying customer, according to the results of a new study.

The percentage of Canadians who subscribe to Netflix grew to 44% in 2016, up from 41% the year before, but many of those viewers are watching the service for free, according to the research conducted by Media Technology Monitor (MTM) for CBC/Radio Canada.

“With a growing amount of original content, Netflix continues to show subscription growth in both the English and French markets,” MTM said in a press release.

“But not everyone is paying for their own subscriptions; nearly three in 10 Netflix subscribers report that they share their Netflix password with someone outside of their home.”

The study also looked at Canadians’ usage of virtual reality (VR). MTM found that many Canadians have tried VR in the past year, but adoption of the technology has been slow.

“Companies are bringing virtual reality to the mainstream, and interactions with the technology reflect that,” MTM said. “Over the past year, one tenth of Canadians have tried a VR headset.

“But the retail market for VR headsets is still in its infancy; just 2% of Canadians own one.”

The top two VR headset brands are Google Cardboard and the Samsung Gear VR.

ecrawford@biv.com

@EmmaHampelBIV

comments powered by Disqus

More from Entertainment

JFL NorthWest 2018 comedy festival lineup announced

Ten-day festival next March is headlined by Bill Burr, Trevor Noah and Jo Koy

Read Article

Table games drive growth for B.C.’s largest casinos

Revenue up by an average of 20% over five years for province’s top gaming outlets 

Read Article

Paragon’s Parq makes waves in local casino market

Local gamblers likely to roll dice on city’s new downtown casino, but will they return?

Read Article

Domestic productions in B.C. shrink amid TV boom

Canadian producers seek new partnerships as Netflix cuts into local resources

Read Article

Subscribe to our mailing lists

You may withdraw your consent at any time.

* indicates required

Newsletters

* You can modify your newsletter subscriptions at the bottom of any newsletter you receive.
Business in Vancouver Media Group
303 West 5th Avenue, Vancouver, British Columbia
V5Y 1J6 · Canada
604-688-2398
×