Bronto Software cooks up marketing dish for Stokes

Email marketing software helps Canadian kitchenware giant reach customers
  • Feb. 20, 2017, midnight
When Canada's most iconic kitchenware, tableware and giftware store Stokes went looking for a new email marketing plan, they found the perfect fit with Bronto Software

An estimated 250 billion emails are sent every day. That’s 2.4 million a second, and as many as 74 trillion a year. Sending emails to customers is easy, but do your messages stand out? Are they being read? And if they are, what return on investment are they producing?

Stokes, Canada’s largest kitchen, tableware and giftware sales company, got its start like any old-fashioned business – through a bricks-and-mortar store way back in 1935. Now, with more than 150 locations, it stands as Canada’s only national chain in the industry. So when the company’s email provider contract came up for renewal, Stokes E-commerce Director Daren Lach knew he wanted something more. He wanted personalized email campaigns, not just generic send-outs that weren’t even being opened.

Enter Oracle’s Bronto Software, a cloud-based commerce marketing automation platform that caters to mid-market and enterprise organizations. Ranked as the No. 1 email marketing provider to the global Internet Retailer Top 1,000, Bronto has a client roster of leading brands, including Vince Camuto, Lucky Brand, Theory, Björn Borg, Ashley Homestore and Christopher & Banks. After Stokes started using Bronto, the improvements to online customer connection starting rolling in one after the other.

“We’ve got a lot more awareness of how much revenue email was bringing in,” he added. “And now we can see the return on investment on every send and how it has increased over time.”

Stokes started sending customers emails they actually want to read.

“If someone has never bought dinnerware, we shouldn’t be sending emails featuring dinnerware. But if they’ve bought an espresso maker from us, we should tell them about our coffee accessories.”

The Bronto Marketing Platform allows for a much more targeted system when it comes to personalized email campaigns. The platform offers a full suite of sophisticated yet easy-to-use tools to execute commerce-centric programs through email, mobile and social marketing campaigns. Marketers can easily query and analyze information with the platform’s segmentation and reporting engines to execute individualized communications that drive repeat purchases.

When Lach signed on, he was happy to get onboarding help. “They don’t just give you a password and user name and send you off on your own.”

Bronto also helped him solve a dilemna with when to send emails. Before, Lach often faced competing opinions within his own department as to the best time to send. Platform test results were conclusive, however, and now his whole staff is on the same page.

“When you wear a lot of hats in e-commerce,” said Lach, “it really helps to be able to see very quickly how emails are performing and how many emails you have left in your allocation.”

Overall, Lach says he feels good that he can accomplish it with his current commerce marketing automation provider. “I don’t think I can outgrow Bronto.’

Bronto Software

Bronto Software provides a cloud-based commerce marketing automation platform to mid-market and enterprise organizations worldwide.

comments powered by Disqus

Bronto Software

Bronto Software provides a cloud-based commerce marketing automation platform to mid-market and enterprise organizations worldwide.

More from Media & Marketing

Social influencers flex growing marketing muscle

Brands increasingly court popular bloggers to push products, services

Read Article

B.C. animators told to get with the business program

Focus on finance is crucial to success, insiders hear at Spark Animation symposium

Read Article

Infographic: Is brand loyalty dead?

Consumers aren't as loyal as they once were. What are the main causes of loss of loyalty? This infographic breaks down some of the history ...

Read Article

Social change drives business plan for PR firm's founder

A profile of Melissa Orozco, founder and creative director, Yulu Public Relations

Read Article

It’s 11 p.m., do you know where your ads are?

B.C. businesses and schools hurry to distance themselves from controversial media organizations after activists raise alarm over advertising with Breitbart and others

Read Article

Subscribe to our mailing lists

You may withdraw your consent at any time.

* indicates required

Newsletters

* You can modify your newsletter subscriptions at the bottom of any newsletter you receive.
Business in Vancouver Media Group
303 West 5th Avenue, Vancouver, British Columbia
V5Y 1J6 · Canada
604-688-2398
×