Telus set to launch Android co-founder’s Essential Phone in Canada this summer

Telus will be the only carrier in Canada selling the Essential Phone when it enters the market later this summer | Photo: Essential

Canadians itching to buy the new smartphone from the co-founder of Android will have to soak up some sun first.

Vancouver-based Telus (TSX:T) announced Thursday (June 15) it’s bringing Andy Rubin’s Essential Phone to Canada “later this summer.”

The phone will be available exclusively through Telus, with pre-orders beginning at the end of July.

Canada is the second country after the U.S. to confirm the launch of the Essential Phone within its borders.

So far the phone has attracted one carrier in the U.S., Sprint.

But Americans will also be able to buy the phone directly from Essential at a starting price of US$700 (C$930). The unlocked phones will work on other carriers in the U.S.

Rob Currie, Telus’ vice-president of mobile devices, told Business In Vancouver Telus will be selling unlocked Essential Phones directly to customers but Canadians will be able to purchase it through Essential’s website as well.

[Updated June 20: A spokeswoman working on behalf of Essential tells Business In Vancouver Canadians who attempt to purchase the phones on Essential's website will be redirected to Telus' website once the phone is available for pre-order next month.]

Meanwhile, he said the price point for Canadians will be determined by the time the device is ready for pre-order at the end of next month.

The Essential Phone features a 5.7-inch display, weighs 185 grams and users can also use a clip-on accessory allowing them to take 4K photos and 360-degree photos.

Currie said the Essential will be a “compelling and premium option” for Android consumers.

Although Essential CEO Rubin is no longer with Android, the phone will use the Android operating system.

"We selected Telus as our preferred carrier partner in Canada due to our strong alignment on the importance of continuous innovation and support for consumer choice," Rubin said in a statement.

"We look forward to delighting Canadians with our premium crafted materials and powerful components."

torton@biv.com

@reporton
comments powered by Disqus

More from Technology

Infographic: How consumers buy on mobile

Could m-commerce be the next big thing? Maybe, but a lack of innovation is holding marketers back, according to this infographic.

Read Article

Local software company extends its reach to Africa

QMC’s Cloud-based tech targets utility consumption efficiency improvements

Read Article

How to support entrepreneurs in the digital age

Shopify’s Lynsey Thornton and Surrey business owner Sonia Chhinji join BIV

Read Article

BIV on Global BC August 2, 2017: Apple stocks up; WestJet delays ...

Hayley Woodin discusses Apple stocks beating Wall Street expectations. Plus: WestJet delays the launch of its low-cost airline

Read Article

Subscribe to our mailing lists

You may withdraw your consent at any time.

* indicates required

Newsletters

* You can modify your newsletter subscriptions at the bottom of any newsletter you receive.
Business in Vancouver Media Group
303 West 5th Avenue, Vancouver, British Columbia
V5Y 1J6 · Canada
604-688-2398
×