BIV on Roundhouse August 10: How "ethnic marketing" can boost your bottom line

On the latest show, Mercer Canada’s Gordon Frost discusses with co-host Hayley Woodin why companies and industries need to work on being “change agile”.

Resource Works’ Stewart Muir and BIV reporter Nelson Bennett discuss the prospects of the Site C Dam under a GreeNDP alliance and what to expect when construction on the Trans Mountain project begins in September.

Sonny Wong from the Hamazaki Wong Marketing Group examines ethnic marketing and explains why many Vancouver companies are missing out on big money by not tailoring their marketing to specific groups.

Click here to listen to the show. 

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