Media & Marketing

How do I bring my advertising strategy into the digital age?

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Tyler Orton discusses UBC's search for a new ad agency. Plus: Vancouver is below the national average for retail space.

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Contract with DDB expires

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Air France follows Flight Centre by giving away a same-day flight to create a buzz

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Profile: Alena Levitz, executive director, BC Unclaimed Property Society

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Crown corporation looking to 'radically alter' and move away from single agency model

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When do I admit a failed strategy is a sunk cost and decide to move on?   

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Municipality aims for brand that will aid business and tourism marketing

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