Skip to content
Join our Newsletter

BIV podcast (episode 57): Choose your words carefully on websites

Co-hosts Tyler Orton and Hayley Woodin jump into the business news stories that jumped out to them this past week before welcoming Unbounce’s Carl Schmidt to talk about the emotions behind websites.
carl-schmidt-headshot-2014-940

Co-hosts Tyler Orton and Hayley Woodin jump into the business news stories that jumped out to them this past week before welcoming Unbounce’s Carl Schmidt to talk about the emotions behind websites.

First up: The Toronto Stock Exchange is home this week to the world’s first marijuana-focused, exchange-traded fund. But much remains to be worked out in the industry as it prepares for legalization.

Then, Lululemon shares tanked last week. The company blamed the lack of sufficient colours in its offerings.

And did Kit and Ace try to pull off an April Fools prank on the media? If so, Tyler wasn’t fooled. Canada cautiously explores what trading with the U.K. will be like as it prepares for its Brexit journey. That journey continues to look complicated and perilous.

Former immigration minister John McCallum, now Canada’s enjoy in Beijing, says Canada is prepared to court China aggressively, which raises questions about the prime minister’s political dilemma balancing economic opportunity versus Canadian values on human rights.

Feature interview: Carl Schmidt, chief technology officer for Unbounce, is using data science to examine the emotions people have when they look at words on websites (e.g. will words associated with fear have a better chance of converting visitors on a lawyer’s website into clients?).