Burnaby-headquartered Best Buy Canada Ltd. has selected a new national media buying firm.
Toronto-based Media Experts will help the electronics retailer with its dual brand media strategy to enhance the brand recognition of both Best Buy and Future Shop.
Best Buy ended its relationship with the Media Company after a client conflict developed when TMC expanded one of its clients internationally.
Media Experts, which was founded in 1982, is one of the largest independent media communication companies in Canada with 2007 billings of almost $250 million and a national staff of 80.
Best Buy, a subsidiary of Best Buy Co. Inc. (NYSE:BBY), operates 48 Best Buy stores and 123 Future Shop stores across Canada.