Glacier Media Inc. (TSX:GVC) has entered into an agreement, through affiliate GVIC Communications Corp., with Rogers Publishing Ltd. to acquire a portfolio of media properties from its business and professional publishing group.
The assets include 15 trade publications and digital brands, together with their associated readership database, events and web presence.
Properties acquired include: Food in Canada, Le Bulletin des Agriculteurs, Canadian Packaging, HPAC and Meetings & Incentive Travel .
Jonathon Kennedy, CEO of Glacier Media told Business in Vancouver, "strategically the acquisition allows Glacier to expand our growing print and digital footprint in the Canadian agriculture and food media industry."
"Overall this strategy fits in with Glacier's strategy to grow our business information media assets and benefit from the current opportunities available."
The assets will integrate into Glacier’s Business Information Group, a leading operator of Canadian trade publications and industry-focused websites, and Glacier’s Farm Business Communications.
The acquisition allows Glacier to:
- expand the company’s growing print and digital footprint in the Canadian agriculture and food media industry;
- further leverage the operating platform of the Business Information Group (e.g. production services, web technologies); and
- use acquired technologies to accelerate the online capabilities and reach of the Business Information Group’s directory products, especially Scott’s Directories.
Jennifer Harrison