Vancouver's Intrawest has signed a new multi-year strategic partnership with the Coca-Cola Company under which Coca-Cola will continue to be the official beverage supplier at 10 Intrawest resorts in North America.
A component of the partnership will include development of new environmental initiatives, including new recycling programs throughout Intrawest's network of resorts.
Coca-Cola beverages, including Coke, Minute Maid juices, Evian and Dasani waters and other drinks, will be served at Whistler Blackcomb and Panorama mountains in B.C., Mont Tremblant Resort in Quebec, Copper Mountain, the Steamboat Ski Resort and the Winter Park Resort in Colorado along with four other resorts in the U.S.
Intrawest is owned by private equity funds managed by Fortress Investment Group LLC.