Vancouver-based GLG Life Tech Corp. (TSX: GLG), producer of stevia and all-natural, zero-calorie food and drinks, announced yesterday it has signed an agreement to be the exclusive tea drink sponsor of China’s Olympic Swimming Team.
Under the agreement, AN0C (a drink made with the natural sweetener stevia)is the exclusive sponsor of the China National Swimming Team for a two-year term, which includes the 2012 Olympics in London.
The company only recently launched its product in China. In April, the company shipped six million bottles of tea, sweetened with stevia, to 157 distributors throughout China. (See: “GLG launches stevia-sweetened tea sales in China” – BIV Business Today, April 19.)
GLG holds an 80% stake in AN0C, which stands for “all-natural, zero calorie.”
Katzu Cheng, president of AN0C stated, “This is a very strategic sponsorship for AN0C and fully supports the promotion of our leading AN0C brand as the zero-calorie healthy alternative in beverages and food in China.
“By having these truly remarkable young athletes associated with our brand and products, we expect to further increase our brand and product awareness.”
The company will be allowed use of the athletes’ names and images as well as the Chinese Swimming Association’s logos. Members of the swim team will also be featured in an AN0C TV commercial and print ads.
Jennifer Harrison