Vancouver’s Mobio Technologies Inc. is making cold cash from a summer partnership with Dairy Queen (DQ) that involves DQ customers using Mobio’s app to donate to a children’s charity.
“It’s a financial deal and we get a percentage of the transaction fee,” Mobio’s chief marketing officer Mark Binns told Business in Vancouver July 19. “I can’t disclose what that is because it’s a private deal between us and DQ.”
Mobio is a mobile payments and marketing company that has a secure smartphone app. It almost always charges clients a commission when customers use the Mobio app to buy the client’s products.
For example, Mobio’s app facilitates sales for clients such as Vancouver’s Ethical Bean Coffee Co., whose customers first download the app and then use it to make Ethical Bean purchases. (See: “Retailers investing in technology to tap growing “m-commerce” revenue stream” – issue 1108; January 18-24.)
In the DQ campaign, customers will enter credit card details into Mobio’s app and then use their smartphone’s camera to take a photo of a QR code.
Mobio’s app scans that barcode and communicates the request to donate money to the Children’s Miracle Network through DQ’s Miracle Treat Day campaign.
DQ produced 7.9 million QR-coded Blizzard cups that have been distributed to DQ locations across Canada and were available starting July 18.
Glen Korstrom
Twitter: GlenKorstrom