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Premium Brands expands east with seafood supplier acquisition

The Vancouver-based holding company behind Grimm’s and Bread Garden Express, along with a range of other specialty food businesses across Western Canada and Washington state, has expanded into central Canada with the acquisition of a Toronto-based se

The Vancouver-based holding company behind Grimm’s and Bread Garden Express, along with a range of other specialty food businesses across Western Canada and Washington state, has expanded into central Canada with the acquisition of a Toronto-based seafood supplier.

Premium Brands Holdings Corp. (TSX:PBH) said Monday morning it would acquire a 76% interest in Maximum Seafood, which provides live seafood to the Toronto, Ottawa and Montreal markets. Terms of the deal were not disclosed.

Premium’s president and CEO George Paleologou said in a statement: “Our existing seafood business, which has grown rapidly over the last several years to almost $30 million in annual sales, together with Maximum, will create an $85 million sales platform in a product category that is benefiting from a number of consumer trends.”

Those trends include an increased awareness of the health benefits of a diet that incorporates fresh seafood, he said, and Canada’s changing ethnic mix.

Premium’s share price, hovering near $12.70, did not fluctuate during mid-morning trading Monday.

Premium’s last acquisition was in April, when it took an 80% interest in Vancouver-based specialty pasta and sauce maker Duso’s Enterprises Ltd. for $5.6 million. (See: “Premium Brands buys interest in local pasta and sauce maker” –  BIV Daily, Thursday, April 1, 2010.)

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