Vancouver-based Plenty of Fish was the third most visited dating site in the world in May, according to Internet research organization comScore Inc.
Thus far the site’s audience has almost exclusively been online but that could start to change soon.
Owner Markus Frind told Business in Vancouver that he will launch an iPhone app within the next few weeks.
That will give the site’s 6.1 million unique visitors in May another way to check their e-mails and browse for potential suitors.
Only Jiayuan.com (6.6 million) and Meetic (6.4 million) had more unique visitors in May than did Plenty of Fish.
“The dating, love sector is a booming business,” said Susan Seminew, who owns Vancouver’s Divine Intervention. “I’m an advocate of quality over quantity.”
She praised Frind for having a great online business model, but said the sector is large enough to support a range of niches.
Her four-year-old business generates more than $100,000 in annual revenue and grew 25% last year despite the economic downturn.
Clients pay her about $4,900 for a series of introductions. She also provides coaching and tips on how her clients could improve their attractiveness to a potential partner.
Seminew told Business in Vancouver that Divine Intervention is more like an executive recruiter than a free employment site such as Workopolis.
She said companies don’t tend to find their CEO on free job search sites.