Mobio Identity Systems announced today its exclusive partnership with Toronto-based Shaw Media to be Mobio's first and only Canadian broadcast sales representative.
Mobio is an international mobile payment and marketing company. For an initial term of 15 months, Shaw Media will be the official broadcast reseller of Mobio payment and marketing applications to advertising agencies, media buying services and direct clients across Canada.
Errol Da-Ré, Shaw Media’s senior vice president of sales, said: “Mobio's innovative approach to interactive marketing and advertising gives Shaw Media an added edge in our highly competitive sales environment.”
The new partnership involves interactive marketing that will allow viewers to exchange information and receive personalized offers by scanning a quick response (QR) barcode directly off of a TV with a smartphone.
Shaw customers will also be able to securely purchase products and services by scanning those same barcodes.
Mark Binns, chief marketing officer of Mobio, said: “According to our recent research, 77% of QR barcode scanning is occurring digitally – both online and on TV – so partnering with a high profile broadcaster like Shaw Media is a tremendous opportunity."
“This partnership will allow our collective customer base to engage on a whole new level, adding massive value for viewers and significant revenue potential for advertisers and brands.”