Hospitality sector businesses have a new resource to help them market their services to the burgeoning Chinese tourism market.
The B.C. government yesterday launched a tourism guide that provides information about China’s cultural and business practices, tips for creating China-specific marketing strategies, working with tour operators and customer service solutions for welcoming Chinese visitors.
The guide comes on the heels of Victoria announcing a new provincial tourism strategy. (See “Clark unveils tourism strategy” – BIV Business Today; October 26.)
China granted Canada approved destination status (ADS) in June 2010. It allows B.C. tourism operators to market their products in China and for Chinese tour operators to organize and promote Canada as a travel destination.
In 2010, there were 118,481 customs entries to B.C. from China. That’s a 18.9% increase compared with 2009.
Glen Korstrom
@GlenKorstrom