Skip to content
Join our Newsletter

India and China: Reform takes glitter off gold

India overtook China last year and regained its traditional place as the world’s largest market for gold.

India overtook China last year and regained its traditional place as the world’s largest market for gold. Demand for jewelry gold in China fell by more than a third to 608 tonnes in the face of President Xi Jinping’s anti-corruption drive and ban on spending on luxury goods by senior officials. The market for physical gold bars fell even harder: by 51% over 2013 to 171 tonnes, a five-year low. Meanwhile in India demand for jewelry gold rose 14% to a record 690 tonnes. Analysts credit optimism inspired by the economic policies of new Prime Minister Narendra Modi with boosting spending on gold.