Some people look at a worldwide recession and think “crisis.” Others, like Cameron Good, look at the same worldwide recession and instead think “opportunity.”
In this case, the opportunity the 39-year-old had in mind was leaving MAC Marketing and starting a brand new company (real estate marketing group the Key) in 2009, when the housing market was still trying to recover from the prior year’s recession.
“I know this business very well – I know the people in it, and I know how to be successful,” he said.
His colleagues would agree: “Most people who know me know that I’m very serious about what I do, that I don’t go into something half-heartedly,” he said, “so I didn’t have too many people who were that skeptical.”
Good now has the uncommon distinction of not only surviving the recession, but directly thriving from it.
“I think I was actually very lucky because during the big downturn, we figured out a way to be really successful. In fact, the most success we’ve ever had was in 2009,” he said.
Good knew the demise of the old ways of doing business would only lead to new and better ways of doing things.
“When we went to start this company, in any recession and definitely at that time, there was so much shake up in the industry that there were lots of good challenges available, and we were able to put together the best team, I think, in the business.” •
