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Men, women divided over financial goals for 2018: poll

CIBC survey reveals saying goodbye to debt top financial goal for Canadians in 2018
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Eating better, exercising more … and paying down debt?

Canadians looking to make financial resolutions for 2018 are focused on getting their heads above water, according to a new poll from CIBC.

Results from the December 28 survey reveal 25% of respondents say their top goal going into the new year is paying down or eliminating debt.

While that’s a slight decline from last year when 28% of survey respondents had the same goal, it’s still the No. 1 priority among Canadians surveyed.

Keeping up with bills or “getting by” (15%) is the next most popular goal, followed by growing wealth and investments (13%).

The survey found men were more likely to prioritize the growth of wealth than women at 17% compared with 9%.

The least-popular financial goals are building emergency savings (4%) and buying or saving for a vehicle or other large purchase (4%).

Meanwhile, 9% of respondents said they don’t have financial goals for 2018.

The survey was conducted December 11-12, 2017, through an online survey conducted among 1,524 adult Canadians.

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