Ad sales at radio stations throughout the Vancouver market look to be stable at the same time local broadcasters are facing challenges when it comes to profit growth over the past year.
Commercial radio stations in the Vancouver market generated $117.8 million in revenue in 2015, a slight decline of 0.86% compared with a year prior, according to data released Monday (April 25) by Canadian Radio-television and Telecommunications Commission (CRTC).
“Advertising revenues for the radio sector have remained relatively stable since 2011,” the CRTC said in its report.
Radio stations across the country have been cutting costs to boost profit, the CRTC found.
Total expenditures nationally shrank by $14.2 million for a total of $1.3 billion in 2015 at the same time profit grew from $298.2 million to $303.4 million year-over-year.
But profit dipped 1.4% in the Vancouver market last year, falling from $23.3 million to $22.9 million.
This came even as expenditures dropped from $93.5 million to $92.9 million.
