What is remarkable marketing? According to American author, entrepreneur and marketing guru Seth Godin, the key lies in a concept he calls the "Purple Cow."
Driving through the French countryside on a family vacation, Godin passed field after field of cows. At first, the sight of the bovines was very exciting. But, pretty soon, the novelty wore off, and every cow became just that – another boring cow.
"What was once amazing was now common," he writes in his bestselling book, Purple Cow. "A Purple Cow, though – now that would really stand out."
In a world of too many options and too little time, business leaders run the risk of fading into the background, getting lost in the crowd. Don't miss your chance to learn the secrets of remarkable marketing from Godin himself, when he gives his powerful keynote presentation, "Invisible or Remarkable," at The Art of Marketing Conference, March 19 at the Centre in Vancouver for Performing Arts.
Following the success of a sold-out national tour, Canada's No. 1 marketing event arrives in Vancouver, featuring a full day of exciting, expert-led workshops, along with Godin's keynote speech that will teach you to:
- create your own "purple cow" offering that stands out from the crowd and causes customers to take notice;
- turn strangers into friends and friends into customers through permission marketing;
- discover the power of telling authentic stories in a low-trust world; and
- reap the benefits of using creative, remarkable thinking to transform business ideas and practices.
With 1,500 leading Vancouver business executives expected to attend, plus plenty of networking opportunities and an executive panel discussion, early registration for The Art of Marketing Conference is advised.
"What I've discovered about live events is, sometimes it's not even the guy on the stage or the woman on the stage that's going to change things," Godin says. "It's the energy in the room, the person sitting next to you, the person in the hallway."
Business in Vancouver subscribers can take advantage of a Preferred Member Rate and save up to $100 dollars off the cost of registration for The Art of Marketing Conference by using Promocode BIV26. Click here to find out how you can attend this can't-miss event at a discounted price.
