Vancouver's McMillan LLP has signed a two-year partnership with the BC Lions Football Club, the law firm announced August 16.
This establishes McMillan as an Official Partner, making it the first law firm to partner with the football club. It is also the first professional sports partnership for McMillan.
"With western Canadian roots that date back to the 1920's, McMillan brings decades of legal expertise and advice to our organization," said BC Lions president and CEO Dennis Skulsky
"This unique and groundbreaking partnership with an iconic name such as McMillan combined with their desire to extend corporate identity and community outreach across British Columbia, speaks to the growing strength of our brand as the Pride of all BC."
As part of the agreement, McMillan will get on-site advertising at the games as well as in the official BC Lions magazine, Game Day.
Karl Gustfson, office management partner for Vancouver's McMillan office, said, "McMillan sees a natural fit between our firm values – respect, teamwork, commitment, client service and professional excellence and those values exhibited by the BC Lions – pride, decades of tradition, passion and a spirit of excellence."
The agreement will also see the law firm assist the Lions in community outreach initiatives, including the Charity Courage for Kids, for which McMillan will be recognized as a gold sponsor.
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