Whistler Blackcomb is holding a contest for companies that were sponsors of either a National Hockey League team or the league itself – with the prize being a free marketing package that includes advertising covering the exterior of a gondola cabin.
The winning company will also get the chance to market direct to skiers at either the base or the top of the mountains, as well as receiving 10 free lift tickets.
Marketers at Whistler Blackcomb say that the resort's 2.6 million annual visitors have an average yearly income of $117,000, making the resort an excellent substitute for the exposure void created by cancelled hockey games.
"Whistler Blackcomb's assets offer a perfect solution to the interruption created by the lockout," said Stuart Rempel, senior vice-president, marketing and sales at Whistler Blackcomb.
"As North America's No. 1 mountain resort, we offer reliable and highly engaging platforms for brand storytelling year-round.
"We are always looking for new partners that can help us enhance the guest experience and hockey sponsors often set the bar in terms of fan engagement."
Interested sponsors are asked to submit by this Friday, November 9, a 100-word pitch on why they should be chosen to win the prizes.
The winner's name is expected to be released early next week.
