B.C.’s destination tourism marketing body Destination BC on April 29 announced that it has started seeking a diverse range of industry representatives from all regions of the province to sit on its marketing committee.
The tourism body has been criticized for having a board with members who are almost all based in Metro Vancouver.
None of the directors is from northern B.C., nor do any live on Vancouver Island or in the Kootenays.
“The board is heavily overweight with people from Vancouver,” Brian White, who is director of Royal Roads University’s school of tourism and hospitality, told Business in Vancouver when the board was announced in February.
Board chair Andrea Shaw told BIV at the time that her organization’s structure will include a marketing committee that will have 18 members. Each of the province’s six regional destination marketing organizations – also known as RDMOs – will nominate three members each who will be appointed to this committee, she said.
The deadline for applications is May 17, 2013.
